Episode 1 of "Void Deck Value" is all about Personal Branding. But, we're not going to discuss the why, the how, the what...but we are going to look at the various online digital platforms which we can leverage for Personal Branding in 2020. Personal Branding, as a term, has probably been overused in the last 2 years, and it can be cringeworthy when people use it...but I like to think of it as building "Reputation at Scale" where you can showcase your Expertise, Authoritativeness and Trustworthiness (E.A.T)...building credibility along the way. The platforms which I think are best to build up your profile at scale in 2020 are; LinkedIn, a Website, Facebook, Instagram, TikTok and Medium.com. Void Deck Value is a series where we bring you value from the humble Void Deck. Why void decks? Symbolically they are a space that represents community, togetherness, storytelling and sharing. Although the content will not be only relevant to Singapore, I am based here and the void deck is typically Singaporean and played an important role in society and nurturing that "Kampung Spirit". What are void decks? If you're not familiar with Singapore, void decks are open spaces below residential blocks, providing ventilation & shade/shelter as well as a venue for socialising with friends and neighbours. No doubt the content will evolve over time, but my intention is to share insights and discuss topics around business, marketing, digital, trends, society and generally anything that can benefit us in life. I also hope to bring more people into the episode with interviews and conversations that offer perspectives other than mine. LinkedIn: www.linkedin.com/in/robertwillock/ Instagram: @instarobsg TikTok: roblink23.co_sg Website: www.Link23.co

LinkedIn has powerful search features which allow us to use very specific filters to find the exact people or profiles that we are looking for on LinkedIn. However, despite the number of filters you input or no matter how specific you are using LinkedIn filters, your such results can often give you thousands of results of which not or are going to be relevant. But there is good news there is a way we can refine our searches even further to increase the number of relevant profiles and leads...and also remove some of the profiles that are not going to be relevant for your search goals. And how do we do this…Boolean Search! Boolean Search is a type of search allowing users to combine keywords with operators (or modifiers) such as AND, NOT and OR to further produce more relevant results. Do note, you are limited by the number of modifiers you can use when you are on a basic account, for more modifiers, you will need to upgrade to a Sales Navigator account. This video will give you a good introduction to Boolean Search and it's power. However, it can be confusing and complicated to get your head around the logic at first. So if you need help developing a Boolean Search for your search goals, reach out to me at; https://sg.linkedin.com/in/robertwillock www.Link23.co rob@Link23.co If you are based in Singapore or South East Asia, I provide group talks & LinkedIn training sessions as well as 1 on 1 Deep Dive LinkedIn Strategy Sessions.

LinkedIn Video Messaging is going to be huge in 2020. This is one of my top tips for LinkedIn in 2020.

Marina Bay Sands is an iconic landmark in Singapore, South East Asia and the world...so let's look at their LinkedIn Company Page and see if we can pick up any tips and how they could perhaps improve how they are using LinkedIn. Visit my website for more info on me and the services that I provide www.Link23.co or view my LinkedIn profile www.linkedin.com/in/robertwillock/

Singapore's National Park's Board do an amazing job, but let's see if they are communicating all their good work effectively on LinkedIn. I'm in Punggol, near Coney Island, to give an intro to their LinkedIn company page.

It’s no secret that LinkedIn company pages are not going to be the powerhouse of your LinkedIn efforts with respect to lead generation, developing relationships, doing business and building brand. Your personal LinkedIn profile will always be main the weapon in your LinkedIn arsenal. If you want to know why your LinkedIn profile is better than a LinkedIn company page in respect to this, you can read my article on it. 🎥 I was video-bombed by my daughter at 3.20mins...a benefit of having set up a home office.👨‍👧 However, a LinkedIn Company page should be part of any overall LinkedIn strategy for any business, including for those of you that are self-employed.